Terms & Conditions

1. The Service

Fit Room provides cloud software that enables retailers to offer AI-assisted virtual try-on to shoppers. We may modify, suspend, or discontinue features with reasonable notice where practicable, or immediately if needed for security, legal compliance, or to protect the Service. We are based in the United Kingdom and provide the Service for business and professional use unless otherwise agreed in writing.

2. Accounts and eligibility

You must provide accurate registration information, keep credentials confidential, and notify us of unauthorised use. You are responsible for all activity under your account. We may refuse registration or suspend accounts for breach of these Terms, risk to the Service, or legal or regulatory reasons.

3. Subscriptions, trials, and fees

Paid plans, usage limits, and fees are as shown at checkout, in an order form, or in the admin console. Unless stated otherwise, fees are billed in the currency and cycle agreed (e.g. monthly or annual), are non-cancellable for the current term except as required by law, and are exclusive of VAT or other applicable taxes, which you are responsible for where applicable. We may offer fair-use, free tiers, or trials; we may end or change free allocations with notice. Failure to pay may result in suspension of the Service.

4. Your content and data

You (and, where you embed our Service, your end users) may upload images, product data, and other materials ("Customer Content"). You grant us a worldwide, non-exclusive licence to host, process, transmit, and display Customer Content only as needed to provide and secure the Service and as described in your agreement and our Privacy & Cookies policy. You are responsible for obtaining all rights and consents for Customer Content, including for virtual try-on of identifiable individuals where required. You represent that you have the right to use such content and that it does not violate law or third-party rights.

5. Acceptable use

You must not, and must not allow others to:

• Use the Service in violation of law, including privacy, consumer, or intellectual property law;
• Attempt to gain unauthorised access to systems, data, or accounts;
• Reverse engineer, scrape, or use the Service to build a competitive product, except to the extent permitted by mandatory law;
• Send malware, spam, or excessive automated requests that degrade the Service;
• Upload unlawful, harmful, or non-consensual intimate imagery, or use try-on in ways that harass or target individuals;
• Remove or alter proprietary notices, or resell the Service without authorisation.

6. Intellectual property

All Fit Room technology and branding are proprietary to Fit Room Ltd, including without limitation software, APIs, models, algorithms, documentation, user interfaces, and the Fit Room name, logos, trade dress, domain names, and related marks (whether registered or unregistered). The Service, including these elements and any other materials we provide, is owned by Fit Room or our licensors. Except for the rights expressly granted in these Terms, we reserve all rights. You may not use our name or logo except as required for normal attribution in integrations we permit, or with our prior written consent.

7. Third-party services

The Service may integrate with third-party platforms (e.g. e-commerce, hosting). Those services are subject to the third party’s terms; we are not responsible for them.

8. Warranties

To the maximum extent permitted by UK law, the Service is provided "as is" and "as available". We do not warrant that the Service will be error-free, uninterrupted, or that virtual try-on results will match real-world fit or appearance. We disclaim all implied warranties, including satisfactory quality, fitness for a particular purpose, and non-infringement, except that nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

9. Limitation of liability

Subject to the previous section, to the maximum extent permitted by law: (a) our total liability arising out of or in connection with these Terms or the Service in any twelve-month period is limited to the fees you paid to Fit Room for the Service in that period (or, if the claim relates to a free or trial plan, to fifty British pounds); and (b) we are not liable for any indirect, consequential, or punitive damages, or loss of profit, data, or goodwill, even if advised of the possibility. These limits do not apply to liability that cannot be limited under applicable law.

10. Indemnity

You will defend and indemnify Fit Room, our affiliates, and personnel against third-party claims, damages, and costs (including reasonable legal fees) arising from Customer Content, your use of the Service in breach of these Terms, or your failure to meet applicable law (including data protection) where you are responsible.

11. Term and suspension

These Terms continue until your subscription or access ends. Either party may terminate for material breach that is not cured within thirty days of written notice (or immediately for serious breaches including payment, security, or law). We may suspend access if needed to protect the Service or to comply with law. Provisions that by their nature should survive (fees, liability, indemnity, governing law) will survive.

12. Privacy and security

Our collection and use of personal data is described in the Privacy & Cookies. Where we process personal data on your instructions as a processor, a separate data processing agreement or terms may apply. You are responsible for your own security practices in connection with embeds, keys, and staff access.

13. Governing law and disputes

These Terms are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that you may have mandatory rights in your country of residence that we cannot override.

14. General

If a provision is unenforceable, the remainder stays in effect. We may assign these Terms in connection with a merger, acquisition, or sale of assets, with notice where required. Notices to you may be by email or through the Service. The English language version prevails if there is a conflict with translations. These Terms, together with any order form or DPA, are the entire agreement for the Service and supersede prior agreements on the same subject. No failure to enforce a right is a waiver. Force majeure: neither party is liable for events beyond reasonable control, including network failures not caused by the affected party, war, or natural events.

15. Contact

For questions about these Terms & Conditions, contact legal@fit-room.com.